Tuesday 20 August 2013

Designers descend on Oxford Street for fashion festival

If you're planning to go anywhere in September, make sure you're headed to Oxford Street to take part in the first ever fashion festival to be held at London's infamous shopping destination. The Oxford Street Fashion Showcase kicks off on the 1st September and will run for a whole seventeen days- so you have no excuse not to make time to pop along!

Oxford Street is set to host its first fashion festival, The Oxford Street
Fashion Showcase, in September. Image courtesy of www.raincommunications.co.uk

In celebration of the ultimate British fashion event, London Fashion Week, and all of the wonderful home-grown talent we are harboring in this fine green land, five London-based fashion designers will have their autumn/winter 2013 designs splashed across the Capital on giant twelve foot flags. 75 flags will be raised above Oxford Street, a popular destination for many high-street flagship stores, throughout September. Such a large number of flags, featuring catwalk shots from Matthew Williamson, Alice Temperley, House of Holland, Giles Deacon and Topshop Unique promises to be a spectacular visual display showcasing the eclectic creative variety yet outstanding craftsmanship of British fashion. The festival is intended to remind us why London remains a celebrated fashion institution.

One of the seventy-five flags to be raised above Oxford Street
in London, showcasing the best of British fashion.
Image courtesy of fashion.telegraph.co.uk

In a bid to bridge the ever widening gap between high-end designer fashion and the high-street, the British Fashion Council has collaborated with the landmark shopping destination Oxford Street to bring a touch of luxury to high-street shoppers. With in-store events, such as designer make-overs, previews of the autumn/winter 2013 collections, fashion and beauty masterclasses and styling sessions taking place daily there's something for every fashionista to get involved in. And for any aspiring stylists, designers or fashion buyers out there there will also be opportunities to get career mentoring directly from the industry professionals themselves.

So make sure you clear a space in your diaries this September for Oxford Street's High Street Fashion Week. Head towards Selfridges, Topshop, Gap and River Island, to name a few, for champagne, canapes and very likely fashion mayhem...not that we need an excuse to hit our favorite high-street stores.

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